There is no small debate on what a lead is. The definition is very simple but does it look that simple. It’s worth waiting and working on it. A “LEAD” can be usually an organization or an individual who shows interest in what you sell. Leads are the lifelines of any business and you need some medium to convert such leads into prospective customers. And such conversion can be done by a landing page software known as Leadpages.
Previously, creating a lander page seemed cumbersome with numerous developers and designers. But now, all this can be done within the peace of your computer. Leadpages is one such tool that gives a look at how a lander page can be created and the functionalities of Leadpages.
Leadpages was established in 2012 by Clay Collins in Minneapolis, USA. It was sold to a Canadian company known as Redbrick Technologies in March 2020. Leadpages is a definite worth for small business owners who wish to create professional landing pages that are optimized for conversions.
What does Leadpages offer?
Leadpages is a landing page software that allows you to gather leads, create email opt-in forms, later engage with users through websites, social media, landing pages, and text messaging. You can create landing pages without any technical code knowledge.
How to create landing pages using Leadpages?
Leadpages user interface is very professional and intuitive. Once you start, you will be able to find several professional templates. You can sort by the Newest, Page Type, Industry, Style, and Color. You can next filter out the templates by popularity, newest, trending, conversion rates, etc.
Leadpages offer an easy drag and drop editor that makes it simple to add the required elements in the template. You have many customization options to create a logo like you add a Jump to a page section, click on the pop-up, link to a landing page, website, or a simple no link option. However, it is easy to make changes to the font, color, etc. but changing the placements would be not possible as the templates are already pre-designed.
Another option is to edit widgets. Major editing options include sections, widgets, tracking, page style, analytics, tracking, and layout. Let us see how each section can be used to create a presentable and appropriate landing page.
Here you can choose the sections to be added or deleted and the brown and columns to be styled. You can even change the background color padding, image, border, height, etc. You can further choose to design the display as per the device because a landing page might look different on a desktop, tablet, and phone.
You can choose the type of section you wish to, like About, Home, Testimonial, Features, Pricing, etc. You can choose according to your lander page requirement.
Here you can add images, videos, texts, social share buttons, HTML embed, icons, social like buttons, etc.
These are some great features that are available on most lander page builders. If you are into a business that requires bookings and reservations then such integrations will prove highly beneficial.
This widget is extensively flexible where every aspect of the form can be customized. With this, you can,
- Add new form fields
- Choose to navigate once a user clicks a button
- Integrate with some of the prominent email marketing platforms like Hubspot, Getresponse, etc.
- Insert lead magnets to attract leads and get conversions.
There are multiple options available in the action field. You can use them to let the user get redirected to a thank you page, same page, landing, external URL, etc. You will be able to email this form whenever any user fills it.
Thank you Page Design
There are already predesigned templates for this and you may use one of them. If not, it takes very little time to create one thank you page. You may link the thank you to your landing page editor and even track your conversions.
Google Analytics and SEO
This will let you put your page title, description, keywords, and SEO preview. SEO enables you to rank well on the Google page but Leadpages lets you choose if Google wants to index your page. Next, you can add your page title, description, etc.
Leadpages analyzes your Google tracking ID and views stats for all your Leadboxes and your landing page. You can use the page views and conversion rates to sort your web pages. You can also view the number of subscribers if you use Leadboxes and view the major lead magnet. You can then understand what people are looking for which in turn improves your CTA. Overall, Leadpages’ analytics are powerful and robust compared to many other sites.
Split A/B Testing
This is a must-have feature for any landing page builder as you can build options and split test most of the elements of your landing page like image, CTA, likes, page title, etc. A completely new design can also be tested and also control traffic that goes in all the variations.
Options to Publish
With Leadpages, you can either, directly publish your pages on Leadpages or publish on WordPress. You can host your page on your domain as Leadpages consists of a WordPress plug-in. You can even download the snippet of your landing page but cannot make changes to the subdomain once the page is published.
Leadbox pop-up windows appear once a user clicks on any button, image, link, or text. You can create one from the dashboard or your website. We can create a lead box using the editor but with limited options as there is not much customization available for lead boxes in Leadpages. You can even track your leadboxes if you would have added them in any of your posts or blogs. When you link such leadboxes to your page, users will receive auto lead magnets post-signing them up.
Let’s take a look at the features of Leadpages,
Landing Page Host
Leadpages let you host all your landing pages and you can use them in your name.
Free templates and a huge database of paid templates
Hundreds of free templates and numerous paid templates make it easy to design a landing page as you just edit and insert your required text and just Publish.
Drag and Drop Editor
The new hassle-free and intuitive drag and drop feature gives you a whole new amazing experience.
Many email marketing services, CRM, webinar tools, payment gateways, etc. can be integrated with Leadpages.
Leadpage provides analytics in a single dashboard and is easy to run along with Google Analytics, Facebook Pixel, etc.
Easy A/B Testing
You can perform the split tests quickly to assess which version of your landing pages will give you the best results.
These are the customized pop-up forms that can be displayed automatically or as per user actions. You can also a button from your landing page creator to a Leadbox that can boost your lead conversions.
This lets you sign up your existing subscriber to any latest offer in a single click.
This will allow your leads to opt into your webinar or email list through an automated text message and mobile phone.
- Simple, easy, and useful A/B Testing
- Unlimited traffic permitted
- Easy drag and drop editor for beginners
- Templates filtered by highest conversion rates
- Hundreds of free templates and many more paid templates
- Asset delivery through Lead Magnet Functionality
- Access to WordPress plug-in
- HTML codes can be downloaded and inserted into the website’s backend
- Can be integrated with many email marketing tools like GetResponse, Mailchimp, etc.
- Provides robust analytics
- There are limited form options
- Cannot be easily customized
- There is no enterprise option available
- Limited features available in the cheapest plan
- Uploading custom templates is costly
Leadpages gives you a 14-day free trial option, but only once you enter your card details. Creating a landing page will compulsorily need your card details. Let’s find out the plans Leadpages offers.
There are 3 options available,
Standard – $27/month. This plan fares well for novice marketers
Pro – $59/month. Good for Opt-in text campaigns, online sales, and payment
Advanced – $239/month. Best for other advanced integrations and one-on-one Quick Start Call.
Leadpages is a great tool when it comes to its functionality and more powerful compared to WordPress. Price seems to be on a higher side compared to many other platforms but can be compromised as it is a complete host solution that includes website and landing page builder. Leadpages gives an awesome feature list including split testing, numerous integrations, etc. You just need to utilize the amazing features to build a high ROI and save time along with generating good revenue. Another factor is you get an option to take a free 14-day trial and check if investing for the extra elements is worth the cost.