Often, choosing the right lead capture software isn’t an easy decision, mostly due to their hefty price tags, which may not seem ideal for small online businesses. Therefore, we’ve narrowed down the best lead generation software priced strategically for enterprises of different sizes. In this Convertful review, we’ll tell you all about optimizing your campaigns to generate more leads without breaking the bank. So, depending on the size of your digital marketing campaigns and the volume of business you intend to draw, you can choose a pricing plan. However, before we get there, let us explore this lead capture software and its hidden potential.
What is Convertful?
Convertful is a powerful lead generation software that allows you to create everything from pop-ups to float scroll bars. By using these powerful elements, you can combine the power of spectacular design and well-planned marketing strategies to generate more leads. The best part is that you don’t have to hire a developer to do any of this.
With some knowledge of designing, you can integrate sophisticated lead generation features in under 20 minutes. You can also use custom HTML if you wish to and design impressive ad campaigns. Most importantly, this is a reliable online marketing tool that is tried and tested by Marketing Experts such as Neil Patel and Javier Marcilla, the Founder of NinjaSEO.
Why Should I invest in this Lead Generation Software?
Convertful is a must-have tool for digital marketers and webmasters. Because it allows them to plan campaigns according to their needs. So, unlike other digital marketing tools that require you to design a campaign around what they have to offer. Convertful lets you jump into the Driver’s seat. For example, you can easily add visibility parameters to particular widgets, which makes it visible only to a specific group of visitors. Let us now move forward with our Convertful review, and discuss some of its most powerful features.
Works well on Multiple Platforms
Convertful works well with websites that run on several platforms — WordPress, BigCommerce, Drupal, Shopify, and more. To get started, you must register, log in, add a domain name, choose the platform on which your online store runs, and subscribe to a free or premium plan. After subscribing to this lead capture software, you then receive platform-specific easy-to-follow instructions in your inbox.
For example, if you choose Shopify, then Convertful gives you further instructions on how to connect Convertful to your Shopify store. You can do this either through the Shopify admin panel or through the Google Tag Manager. So, you would get relevant integration options and instructions to get started with whichever platform you use. In fact, there is also a ‘custom CMS’ option that you can choose from the dropdown menu. So, if you have a developer doing the job for you, then you can still connect it to Convertful. Now, that should explain how flexible this lead generation software is.
Easy Integration with other Marketing tools
If you run marketing campaigns, then it is quite apparent that you have already subscribed to digital marketing tools such as MailChimp, HubSpot, Aweber, or something else. After all, it’s impossible to design and track your digital marketing campaigns with a single digital marketing tool. The makers of Convertful understand this need and therefore offer easy Integration with numerous digital marketing tools.
Create powerful widgets
This lead generation software brings you high-converting widgets that are fully customizable. With a wide range of powerful widgets such as pop up forms, welcome screens, scroll boxes, etc. it can help you collect more email IDs from potential buyers. So, simply choose the right template and then customize it through this drag and drop lead marketing software.
You can also add additional elements to the template and further customize it according to your tastes and preferences. The ability to fully customize these widgets makes it a whole lot easier for you to adapt it according to your website’s style. So, you can customize a widget’s fonts, color combination, layout, and everything else according to your website’s existing style pattern.
Lead generation software for multiple devices
Lead generation strategies come in two categories — paid lead generation and organic lead generation. While some online businesses focus on generating leads via paid traffic, some rely on SEO. The ones that depend on SEO need to keep their website mobile-friendly, and unless you do that, Google may not rank your website as high as it otherwise would.
Without advanced knowledge of coding and software development, designing widgets such as pop-up forms and consumer surveys for multiple devices can be difficult and time-consuming. However, that changes when you use this lead generation software to design your campaigns. As you create a widget, you can easily design and preview it to get a fair idea of how it would appear on the desktop as well as mobile devices.
Highly customizable Social Subscription Pop-ups
We all know how powerful social media is when it comes to increasing your conversions, but managing that often requires expensive tools. Now that’s not easy when you are a startup with very little capital to invest in your online business. That’s when a lead generation software like Convertful and its free plan works exceptionally well. You can conveniently design subscription pop-ups and run social media campaigns to increase your number of overall subscribers.
For instance, you can use a ‘Subscribe with Facebook’ button on your pop-ups. And as soon as a user clicks on it, Convertful pulls out that user’s name and email address, and adds it to your email list. So, you don’t have to lose out leads due to typos or human errors. Nor do you have to spend hours copy-pasting data or to hire someone else to do that for you.
Powerful Triggers
Marketing campaigns can only be successful when you do the right thing at the right time. So, you need to show up the right widget at the right time, which isn’t a budgetary affair. You may have to hire a developer and spend thousands of dollars on designing your campaigns. Now, this isn’t possible for small online businesses, and the next best option is to make use of Convertful, which is a cost-effective lead generation software that does not require you to have any knowledge of coding.
By using the Exit Intent identification trigger, you can show up a particular widget only to those potential customers, who are about to exit the page. You can then design this widget to retain your potential customers and hold them back from exiting. You can also make use of triggers that show up only when the visitor spends a certain amount of time on the web page. By combining the power of these two triggers, you can considerably increase the number of leads that you generate.
However, there’s more that you can do with Convertful’s triggers. For example, you can take specific actions to engage the user when the user is inactive for a specified period. You can even offer more lucrative discounts to convert users who scroll on the product image or any other specific area, and much more.
Actionable Insights
Numbers play a significant role when it comes to lead capturing. You need to know how many people have signed up, the number of leads that have converted, the number of leads that are interested in your offering, and more. Convertful helps you pile up all the necessary customer data in one place and sends periodic reports. It even notifies you about the new leads and all the other alerts that can help boost your campaigns and improve your conversion rate.
Pricing Plans
Convertful is a reasonably priced lead capture software that offers four different pricing plans — Free, Marketer, Pro, and Agency. Each plan is pocket-friendly and is designed for a particular type of business, depending on its sales volumes. If you are a brand new website with under 1000 visitors, you can even use Convertful for free. Yes, you can use all the standard features such as widgets and elements along with the free plan. However, the downside of the free plan is that you do not qualify for free tech support.
If you are an affiliate marketer or a small website owner with slightly over a thousand users but under fifty thousand users, then you would be charged between $9 and $89 under the Marketer Plan. As the pricing depends on a slab rate, it becomes affordable for everyone — Solopreneurs to mid-size website owners. Other features that come with this plan include A/B testing and ticket-based support.
Webmasters, having up to five websites with over 50,000 but under 500,000 monthly users, can subscribe to the Pro Plan offered by this lead capture software. The Pro Plan has a price between $99 and $199 for websites having monthly traffic between 50,000 and 1,75,000 visitors. This plan is ideal for digital marketers or affiliate marketers who wish to capture leads for various sites from a single dashboard. If that does not suffice, you may choose the Agency Plan, which is ideal for managing up to fifteen websites.
Free Plan
- For websites having up to 1,000 visitors
- All Widgets and Elements are available for use
- No Tech Support from Convertful
Marketer Plan
- Priced between $9 and $89 per month
- Ideal for websites having between 1,000 and 50,000 visits
- Offers 14-Day Free Trial Period
- Includes 2-way CRM Sync to track communication
- Multi-Step campaign planning
- Allows A/B Testing
- Ticket-based customer support
Pro Plan
- Priced between $99 and $199 per month
- Ideal for websites having between 50,000 and 1,75,000 visits
- Offers a 14-Day Free Trial Period
- Suitable for up to 5 websites
- Offers Live Chat Support
Agency Plan
- Priced at $200 per month for up to 500,000 visits
- Priced at $299 per month for up to 10,00,000 visits
- They offer a 14-Day Free Trial Period
- Ideal for up to 15 websites
- Priority Support along with Strategic Guidance
Conclusion
As we wrap-up this Convertful review, we’d like to summarize using this tool in 4 steps — Connecting to your website’s CMS, creating widgets, integrating your marketing tools, and managing your subscribers. By using this lead generation software, you can skyrocket your conversions, even as a startup. If you are a professional digital marketer, using this tool can make it extremely convenient for you to manage your campaigns and report the results to your clients. As one of the most relied upon lead generation software, Convertful has helped several small online businesses improve their ROI. If you are struggling to manage your email campaigns, then trying this lead generation software could be the answer to all your troubles.
